Hogwarts Legacy // Live the Unwritten
Hogwarts had always belonged to Harry, Hermione, Professor Snape, and everyone else.
Now, it was time for fans to write their own story.
Social
With an AR Instagram filter, fans were able to add themselves to an ever-expanding class yearbook.
Every shared video is automatically added to the yearbook, where fans could scroll through and see all of their classmates.
Reactions
Results
-#2 trending video on YouTube
-Helped the game reach #1 game on Xbox, Steam, and Playstation storefronts.
-Helped the game break the Twitch record for the most watched single-player game with 1.3 million viewers.
-Helped the game sell 12 million copies in the first two weeks.
-Helped make Hogwarts Legacy Warner Bros’ biggest game launch ever.
( My role: Developed campaign extensions and supported production on the launch trailer.)
Credits:
Agency: Omelet
AD: Ebelle Weng
CW: Ryan Ohanessian
CDs: Jimmy Barker, Raul Montes
GCD: Josh Smutko
Producer: Zeynep Taslica
Production: Plastic Wax