Netflix // Sweaty Billboard
“Action so intense, even our billboards sweat.”
Extraction 2 is packed with epic prison yard fight scenes, heated shootouts, molotov cocktails fire bombs… and a sweaty Chris Hemsworth. 🥵 💦
🏆 Silver Clio
Results
1+ billion impressions
43 million views on Netflix (opening weekend)
#1 movie on Netflix 3 weeks in a row
Press
Variety: How Netflix Created Billboards That Drip Sweat to Promote Chris Hemsworth’s ‘Extraction 2’
IMDB: How Netflix Created Billboards That Drip Sweat to Promote Chris Hemsworth’s ‘Extraction 2’
Guardian: Feel Chris Hemsworth’s sweat: has Netflix made the strangest billboard ever?
The Drum: Ad of the Day: A moist Netflix billboard lets you feel a sweaty Chris Hemsworth
Muse by Clio: This Netflix Billboard Is So Intense, It Actually Sweats
Ads of the World: https://www.adsoftheworld.com/campaigns/extraction-2
Ad Age Editor’s Pick: https://adage.com/creativity/work/moist-netflix-billboard-lets-chris-hemsworth-fans-feel-his-sweat/2501876
Credits:
Agency: Omelet
CW: Me
AD: Ebelle Weng
CD’s: Jimmy Barker / Raul Montes / Josh Smutko
Producers: Erica Hara / Zey Taslica
Production Team: UNIT9